Case Study: The Write Way
May 13, 2021
Item: WideBody® Message Pen
Purpose: Inform people about range of services
Audience: Clients and general public
A chiropractic office wanted to inform clients and others about their range of services beyond just adjustments. They liked the message pen because the rotating messages about massage, physical therapy, MVA, and worker’s comp claims helped current and future patients see they offered much more than just chiropractic.
The pens were distributed to patients, at trade shows, and to other businesses in the community like attorneys, insurance companies, and gyms. The office placed several 1,000 piece re-orders of the message pen and its success has provided opportunity for additional promo items as well.
Source: BIC Graphic